This advert struck me just because of how everything in it epitomizes 'cool' or what is meant to be cool. The male model is perfect everything he does is lavish and over exaggerated he's got the money, car, girl and status but this is what the target audience want, they crave this lifestyle and the product becomes an accessory to your lifestyle. How the advert is shot is what intrigued me the light and dark contrast with just a brief burst of gold to enhance the luxury really works well.
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